Varsity Lincoln

Varsity Lincoln located in Novi, MI is proud to be a premier Lincoln dealership in the Novi, MI area. From the moment you walk into our showroom, you'll know our commitment to customer service is second to none. Varsity Lincoln Team Members are selected to be part of our team based upon their demonstration of an unwavering attitude of the importance of Customer Care and Satisfaction. The attitude of our team is the cornerstone for the extensive training we provide to all our team members. Pairing knowledge and skills with that unrelenting attitude of customer care and satisfaction results in your Varsity Luxury Experience. Those values have earned us the honor of being the #1 volume Lincoln Dealer in the globally since 1997!* Our employees play the most important part of customer satisfaction. You will be warmly greeted at our reception desk. Customer satisfaction begins with our team members and their positive reflection of Varsity Lincoln. Our team strives to give each customer a luxury experience whether they are getting an oil change or buying a new vehicle.

Varsity Lincoln is a LINCOLN BLACK LABEL DEALER. From remote vehicle delivery to a dedicated liaison, Lincoln Black Label is more than luxury ownership; it’s membership. 

Our Service Department is open Monday-Friday from 7am-6pm and Staurdays from 8am-4pm. Our Quicklane services all makes and model vehicles and our convenient location at the corner of Grand River and Wixom Road allows for our customers to have their service needs taken care of while enjoying the convenience of nearby shopping at Sam's Club or a shuttle to Twelve Oaks Mall.

Come visit our newly remodeled showroom, Indoor Delivery area and Service Reception aisle. Our facilities sleek new look showcases the “New” Lincoln Motor Company’s cutting edge designs. Also visit our other Varsity Location at 3480 Jackson Road Ann Arbor, MI 48103.

Whether you need to purchase, finance, or service a new or pre-owned Lincoln, you've come to the right place. Use the website new car shopping tools to assist you in finding the perfect new vehicle, or search our inventory to find a great deal on a low-mileage pre-owned vehicle. Plus, you can check out the current online specials and promotions that change all the time! If visiting Varsity Lincoln in person doesn't fit your busy schedule, then complete our contact us form and a Lincoln specialist will be in touch. Varsity Lincoln is an excellent online source for Lincoln vehicles, or genuine Lincoln parts, service, or accessories.

Varsity Lincoln serves areas including Novi, Wixom, Livonia, Canton, Plymouth, Farmington, Farmington Hills, South Lyon, Redford, Westland, Southfield, Garden City, Beverly Hills, Birmingham, Dearborn Heights, Pontiac, Wayne, Walled Lake, Northville, Royal Oak, Ann Arbor, Ypsilanti, Madison Heights, Brighton, Auburn Hills, Belleville, Troy, Clarkston, White Lake, Commerce Township, Bloomfield Hills, Milford, New Hudson, Ferndale, Rochester Hills, and Detroit.

*Based on 03/2016 Total Certified Pre-Owned Sales and Service Customer Satisfaction per Lincoln Sales Report.